νούς or vόος
Common sense; practical intelligence.
Sometimes equated to intellect or intelligence, is a term from classical philosophy for the faculty of the human mind necessary for understanding what is true or real. English words such as "understanding" are sometimes used. It is also often described as something equivalent to perception except that it works within the mind.
Understanding is the strongest point of NOOS architect's approach and this is what led me to choose NOOS as a name for their team and build a brand around that notion.
The orientation to the well-being of man, to the upgrading of his life, and to the joy that is worth experiencing in his daily life. This leads the NOOS team to create much more than designs that perfectly meet the needs of one project. It creates the energy that takes the spaces to the next level and turns the moments into them unique life experiences.
The experience and the perfect know-how of Agni Malliou, her passion, and the dynamism NOOS team, place it in the top choice for interior architecture. Meet NOOS at the point where sense finds emotion. Proving that design in all its forms is art, culture, and way of expression.
My general approach was to be “Bold.” “Unapologetic.” and “Honest".
DELIVERABLES: Name, logo design, color palette, typography, and brand
Color & Style